Job title: Business Development Manager – Sales accounts and business development managers Gross annual salary: £56,000 Key responsibilities Develop and implement business development and sales strategies for YOYO’s “VAPE FANTACY” brand across its UK online shops and delivery platforms. Identify, research and secure new commercial opportunities, including new cities, online platforms and wholesale or B2B channels. Manage and grow key customer and platform accounts (including HungryPanda, Fantuan and other partners), acting as the main point of contact and resolving any operational or commercial issues. Maintain regular contact with key clients and partners to understand their requirements, gather feedback and promote new products and offers. Analyse sales data, customer trends and competitor activity to set realistic sales targets, monitor performance and recommend actions to increase revenue and market share. Negotiate commercial terms with manufacturers, distributors and delivery platforms, including pricing, rebates, marketing support and service levels. Prepare sales forecasts, performance reports and business cases for management, including proposals for new brands, product lines and regional expansion. Coordinate with marketing, operations and logistics teams to plan and deliver promotional campaigns and ensure stock, pricing and content are aligned with commercial agreements. Ensure that all sales and promotional activity complies with relevant UK regulations for vaping products and company policies. Key skills and competencies Proven experience in business development and/or sales account management, ideally within e-commerce, FMCG or vaping/tobacco-related products. Strong track record of managing key accounts and building long-term commercial relationships. Excellent negotiation, communication and presentation skills. Ability to analyse commercial data, prepare forecasts and work to sales and profit targets. Understanding of UK consumer protection and product-compliance frameworks, with the ability to ensure sales activity remains compliant.